workroom press: WWD

Workroom Launches With Directional Brands - Men's Wear News - WWD.com

workroom presents: Kanvis

Kanvis was launched in 2006 by long time pals Omer Levy and Kfir Levy who shared a vision of creating men's classics and denim with clean, subtle designs and an eye toward minimalism. The line quickly garnered a devoted following and stores across in the United States, Canada and Japan such as Fred Segal, In God We Trust, and Zero Trader.

The downturn of the economy forced Kanvis into creative hibernation. During these times, they received requests and encouragements from retailers to return to business. Kanvis designed a small women's spring collection and is now developing a full fall 2010 collection for men and women in addition to the relaunch of their denim line which was Kanvis' strength. They have their own factory where the collection is produced.

Kanvis is coming back strong with a debut at workroom this February 2010.

workroom presents: Grown & Sewn

Grown & Sewn is a new line of men's apparel featuring a truly American collection with cotton GROWN and fabrics SEWN in their own backyard. The line caught on quickly with its signature core product Kax, a new breed of men's pants. Kax are created by fusing two distinct worlds of khaki and demin together, taking the influence of the perfect khaki fit and attitude with the guts of classic demin.

Grown & Sewn is the result of Rob Magness' vision to create a great product without compromising the quality and integrity of American workmanship. Rob Magness debuted Grown & Sewn collection after spending over a decade of designing and perfecting his craft in menswear at Ralph Lauren.

Currently, Grown & Sewn can be purchased at the flagship store in the historic Tribecca neighborhood of Manhattan as well as online at www.grownandsewn.com. The line is beginning to emerge in various stores throughout the United States and continues to pave a new frontier in the production of true American goods.

Surface To Air Store and Pop-Up Shop

Posted by Bernadette Matroka-February 8, 2010 at 3:12 PM


The new Surface to Air store at 108 rue Vielle du Temple


Bless, the pop-up shop inside Surface to Air.
Surface To Air in the Marais and Pop-ups Bless Pop-up
In more pop-up retail good news, one of our favorite collectives, Surface To Air opened up another store in a better location in the Marais right on rue Vielle du Temple in the hipster 3rd arrondissemont. The store is not only bigger and next door to the gallery Yvon Lambert, but includes many collaborations including their latest with Kings of Leon, plus older collabs with Justice and Solve Sundsbo.

In addition to a new store is a pop-up store inside called Bless, open until April featuring various accessories and a collaboration with Longchamp.

If you are curious about how a collective such as Surface To Air does so much, including design, retail, trade shows Rendez-Vous, and their online trade show at Le NewBlack, check it out here. We have been following them for years.

From Labelnetworks.com

workroom presents: IM:MORTAL

Inspired by old-world craftsmanship, Im:mortal's creators, Ada Mayer and Anna Korte crafted artifacts that unite form with function to serve the modern day sage. Each accessory is a token of appreciation for sacred places of the natural world.

Im:mortal will present their debut collection The Future Primitive at workroom this February. The Future Primitive Collection offers leather bags and wallets, quartz crystal point necklaces, laser-cut scarves, and a selection of pouch necklaces that come complete with crystals tucked into their secret compartments. All Im:mortal's pieces are made locally in Portland, OR.

workroom press: California Apparel News

Workroom Set to Launch in Las Vegas

January 29, 2010

Another show will join the Las Vegas trade show lineup in February when Workroom bows Feb. 16–18 at the Mandalay Bay Convention Center in Las Vegas.

Organized by Andre Warren, Stephanie Seeley and Sharifa Cudjoe, Workroom is being billed as a new and independent trade show. (Warren is chief merchandising officer of Advanstar Communications’ fashion group, Stephanie Seeley is Pooltradeshow’s show director and Sharifa Cudjoe is director of the Project Global Trade Show. Project and Pool are divisions of Advanstar and run concurrently with another Advanstar property, the MAGIC Marketplace.)

“It’s a completely separate, individual, independent show,” Warren said. “The three of us banded together within the company and are putting on this independent show. We created the kind of show that we, as buyers, would like to see.”

Prior to joining Advanstar, Warren was the menswear buyer for Fred Segal Fun in Santa Monica, Calif. Seeley has a background as a buyer as well, most recently holding the post of buyer for American Rag in Los Angeles.

Slated to be held alongside and concurrent with Project, Workroom will be miniscule in comparison with the biggies that Advanstar produces. Its roster of 20 to 25 brands will include Surface to Air, Erik Hart, Kova & T and Deus Ex Machina. “We’re trying to keep it small and create a unique experience. The vibe is like nothing under the Advanstar landscape. ‘Lo-fi’ is a catch phrase we’re using to describe it,” Warren said. An open-floor plan, nontraditional booth systems and communal areas will help differentiate Workroom from Advanstar’s other shows.

For more information, visit www.workroomshow.com or call (323) 666-2691.—Erin Barajas

workroom presents: Them Atelier

Them Atelier is a denim focused apparel company, based in Los Angeles, CA. Founders Brian Kim and Olga Nazarova set out to offer a well made jean, with refined design details, at an affordable price. In response to the standard over embellished Californian aesthetic, Them Atelier takes a deductive approach to design, focusing on the impact of functional details through subversive disclosure. Fabric and fit are meticulously developed and executed, resulting in a premium jean at an affordable cost.

Opening an atelier in Los Angeles' historically art driven community of Echo Park, Them Atelier offers bespoke denim in what has become the hub of LA's underground. Many visiting artists interact and support each other through meetings and collaborations, creating events and movements that reflect a necessity of art and inspiration. The atelier is open to the public, offering bespoke denim and made to order goods.

Them Atelier also offer a denim line sold at exclusive retailers like Church Boutique (LA), Assembly (NYC), and American Rag (LA, SF). Offering a low priced denim line, gives poeple the opportunity to share a refined and cultivated aesthetic that undermines the overindulgent and haphazard decoration of standard Los Angeles design.

workroom presents: Orange by Angela Chen

"Orange" is a minimal, structured yet feminine women's collection launched in July 2007 from newcomer Angela Chen. She was born in Taiwan, raised in Vancouver and graduated from Parsons the New School for Design in New York.

One event that inspired her to becoming a fashion designer was her mother's fashion shows among her friends. The trans formative nature and alluring power of fashion; reflected off these beautiful, confident women striding down the runway remains a vivid experience to this day.

For where to buy information, visit her at www.orangenyc.com