workroom presents: Deus - Deus Ex Machina

Deus is the result of a group of passionate and dedicated Australian motorcycle enthusiasts, united in their belief that modern motorcycling has been hijacked by marketing forces and their desire to introduce a new generation of rider to that same enthusiasm that kick-started their own love of motorcycling.

Deus is a different kind of company. While focusing on design and construction of custom motorcycles, Deus promotes and celebrates a custom motorcycle culture that first appeared in Europe and America in the 1940s that has recently been revived by groups of young enthusiasts in Japan, America and Australia.

While the sales of motorcycles and parts is at the core of their business-from Yamaha SR400s and TW220 to Kawasaki W650s as well as a selection of significant classic bikes, visitors to the Deus showroom located in the renovated factory in Camperdown, Sydney will find hand built fixed gear track bicycles and a range of Deus brand clothing and luggage as well as a range of items which feature timeless design that reflect the Deus culture.

workroom presents: 18 Waits

18 Waits is a common ground for like-minded individuals. It is a lifestyle as opposed to simply a brand or fashion label. They are inspired by a joie de vivre and an appreciation for the finer things in life, like an old pairs of leather boots or a child's painting.

18 Waits has an old European mentality which at the same time takes inspiration in nature and the natural flow of the earth. It is a lifestyle that adheres just as much to Parisian cafe as it does to old English pubs, 1920 New York speakeasies, wood cabins by the lake, old upright pianos, poetry, literature, and 1970s rock and roll music.

Their fall/winter 2010 collection emphasizes quality and craftsmanship, handmade by artisans and manufactures in the United States and Canada. In their second year, 18 Waits has assembled an exciting lineup of Ts, henleys, tailored shirts, hats & caps, scarves, bandanas, and their signature jewelery and accessories. The clothes are well constructed from the finest fabrics and no detail is overlooked. These items are meant to be worn well, enjoyed, loved and destroyed.

Live Free. Travel Well. Enjoy Life. 18 Waits.

workroom presents: MothLove - by Gretchen Jones

Designer Gretchen Jones' rural, western roots bring inspiration from the organic and natural, while her musings linger from the romantic 1970s aesthetic. Based on minimal and conceptual art principles, MothLove is ethereal and sexy in its simplicity. Bohemian in lifestyle and design, Jones aims to create collections that beg to be worn and fallen in love with.

While noted for its luxurious but minimalist aesthetics, MothLove consciously creates modern and sustainable designs. In addition, nearly all Jones' fabrics are environmentally conscious. Each collection includes organic cottons, silk, bamboo and soy blends, with low impact & natural dye process.

Effortlessness is the trademark, purity is the design and consciousness is the production that MothLove redefines.

workroom presents: Zuriick

Zuriick was established in 2006 from a desire for a simple but lively lightweight shoe with a low profile sole. The first product line was only 300 pairs of our original style, the Ake. During our initial season, shoes were purchased by local boutiques and sold out quickly. Thus was born the demand for Zuriick.

Keeping and affordable price point was always a main focus behind the brand. The vision behind Zuriick is offering simple, basic styles with more affordable fits, color subtleties and unique design.

workroom presents: Hyden Yoo - nyc

Menswear










Hyden Yoo started in 2005 with the idea of changing how men dressed in the workplace. With no formal fashion training, he left behind a corporate job for NYC and immersed himself in all things fashion. He landed internships and freelance positions with some of fashion's most prestigious companies. In the mean time, he managed to produced a small collection of dress shirts for men that were cut shorter than most brands on the market. This proposition provided his customers with the option of wearing the shirts both to work or left un-tucked with jeans.

After several seasons of gaining experience and sharpening his craft in the industry, Hyden launched a complete menswear collection in the fall of 2008. The collection showcased his philosophy of building pieces with subtle details on modern silhouettes to update classic tailored sportswear. The pieces seamlessly bridged the gap between Wall Street bankers and Brooklyn hipsters by incorporating concepts from both worlds. Each piece has detailed construction, and uses high quality fabrics with a great hand feel.

With the success of his Hyden Yoo menswear, he will be introducing a complete women's collection in the spring of 2010 with highly wearable pieces, and the women who wear them will make a perfect counterpart for the Hyden Yoo man.

workroom presents: Surface 2 Air - Mens

Surface 2 Air came to light in the early 00's. Beginning as a creative studio, the team has branched out into fashion, film, photography, graphic design and art direction.

Surface 2 Air launched its men's collection in 2004 with Aldric Speer as partner and designer. His vision was to reinterpret and modernize men classics, mixing themes & references from military to country side, french bourgeois to heavy rock.

Recently, Surface 2 Air collaborated on a collection with the band Kings of Leon, after several successful collaborations such as with Justice and Solve Sundsbo. Every season, a capsule collection is developed around an influential artist in music, fashion and design.

Surface 2 Air collection is available in 190 selected stores worldwide. (Barneys, Le Bon Marche, Browns, Park, Le Printemps, Fred Segal, Lane Crawford, Isetan, Collette...).

They are currently developing iconic flagship stores in Paris and San Paulo, and shop in shops in major department stores.

Workroom is debuting in Vegas Feb. 2010